CULTURE_

Initiative. It’s more than our name. It’s what we believe in. It’s how we do business. It’s how we partner with the world's most ambitious marketing organizations. Most importantly, it’s how we continuously deliver value to your business. It’s this personal approach that defines our network, our culture, as well as our client and marketplace relationships. At Initiative, we have a shared set of values and behaviors which set the standard of excellence:

By rewarding these values, we have enabled a talent-driven culture that promotes diverse thinking and encourages entrepreneurial individuals. We're not afraid to take risks, challenge conventions, and break new ground, but we're also firmly rooted in the realities of our clients' businesses. We offer the power of big picture thinking, combined with detailed and flawless execution.